MOMI Rebrand

SELF PROJECT 

I created a new Identity for “Museum of Moving Image”; used RGB on top of each other to create an illusion of Moving Image, mimicking what we will see in 3D movie without 3D Glasses.

Circle Club

ZO SKIN HEALTH

Design Direction: Yulia Graham | Graphic Design: Shangsi Zhao

Circle Club is a sub-brand under ZO Skin Health. It is a program that is exclusive to the best accounts that partner with ZO. The Asset includes the logo & brochure.

IT LIVE

IT COSMETICS

Graphic Designer: Shangsi Zhao

IT LIVE is a sub-brand, which is a shoppable Livestream hosted by IT Cosmetics, that brings you exclusive offers and educational info. Working closely with the brand team, I created this logo using the “IT” part from the parent brand, as well as the brand color pink to keep it on brand, while using elements of the shopping bag, signal & live icon to convey the idea of shoppable live streaming. The assets include logo, banners, email, social, retargeting ads, and more.

Little Beast Cafe Branding

sELF PROJECT

Little Beast is a Floral Cafe, where you can enjoy the fresh flowers while having your coffee & pastry. The logo is a little beast with a bow tie holding a rose, which represents the tenderness of the love within all of us, as well as this cafe being a place for healing and appreciating the beauty of life. The interior design would be mainly a darker wood tone, which gives a hint of the color of coffee, and the warmness of pastry while contrasting with the colors of flowers.