Beautiful Together
it cosmetics HOLIDAY PROJECT
Art Director: Shangsi Zhao | Creative Director: Jiyoung Hwang | Copy Writer: Nicolas Marlee
Beautiful Together is IT COSMETICS’S first-ever artist collaboration with an artist – Ana Jaks – who shares the same core values of diversity, inclusivity & building women’s confidence. The concept is that every one of us is beautiful in our own way, and when we come together, we amplify our beauty.
My contribution included Brainstorming for the visual concept prior to briefing the artist Ana Jaks; creating mockups, templates, and reference research for the concept 360 presentation; creating the final digital assets, including Website Banners, Ads, Emails, SMS, etc.
concepting stage
Digital Assets
