Cyber Monday Campaign

ZO SKIN HEALTH

Design Direction: Yulia Graham | Motion Design: Shangsi Zhao

This is a Cyber Monday campaign I created for ZO SKIN HEALTH, a luxury skincare company. The idea is using glitching effect to represent the cyber vibe of Cyber Monday. While the design maintains the minimalist brand style, it’s also eye-catching and stands out from other cyber Monday ads on social platforms. The assets include email, website banner, and social.

Beautiful with it /without it Campaign

it cosmetics

Digital Design: Shangsi Zhao

Beautiful with or without is a long-term campaign. IT Cosmetics aims to become the #1 brand that represents self-confidence and a brand that challenge beauty standard. This campaign idea is that you are beautiful with or without makeup. In this digital campaign, I started with the existed campaign idea and imagery, showing women of different ethnicity and age, applying the CC cream (best seller) confidently, as well as using the powerful B&A to showcase the effectiveness of the product. This campaign asset includes digital banners, content tiles, email, retargeting ads, and more.

click on images above for a full view.

Hydrating Cream Product Launch

ZO SKIN HEALTH

Design Direction: Yulia Graham | Graphic Design: Shangsi Zhao

Hydrating cream is a high-end clinical skincare product that can effectively relieves severely dry skin while calming skin to smooth visible irritation and aid in skin recovery.

The concept of the design is to deliver the message of Calming, Smoothing and Recovering skin, which this product can provide.

Trade Show Video

ZO SKIN HEALTH

Design Direction: Yulia Graham | Animation: Shangsi Zhao

Holiday Party Motion Graphic

ZO SKIN HEALTH

Design Direction: Yulia Graham | Illustration: Katlin Welke | Animation: Shangsi Zhao